Why is PPC Advertising Important For Your Dubai Business

Before the Dubai digital advertising wave, we know today, to spread the voice about their offerings, businesses had to go with more traditional methods. 

Those methods often included types of advertising such as print, direct emailing, billboard advertising, or they had to spread the message from mouth to mouth. 

We don’t have to point out why old types of advertising in Dubai have a low rate of success, not to mention the higher cost, and slower process of getting results. 

Therefore, PPC advertising in Dubai is a must nowadays if you want to leave the old methods of sharing your business voice and get the results you aim for. 

Why is PPC in Dubai effective, how to execute PPC strategy, and what’s the cost of PPC -  find out in our comprehensive PPC advertising in Dubai guide. 

What is PPC advertising and why is it effective?

PPC (Pay Per Click) is an effective advertising strategy that gained a lot of popularity in the past years and completely changed the way businesses advertise their offerings. 

Due to its effectiveness, cost reduction, and the speed of getting results, we see that this method works its best when combined with other digital marketing strategies, based on data-driven insights. 

So what exactly does PPC stand for? 

PPC is an internet advertising method that spreads your ads across social media and browsers. Every time users click on your ad, you have to pay for it – and if none click your ad, you won’t pay anything. 

In this type of digital advertising if you want to limit your budget to a certain amount of fee, allowing you to get results only after the action is performed – so you will pay only for the ads that have been clicked on. 

Sounds good, right? Compared to other advertising methods, PPC stands out as a leader with its straightforth approach.

Rapid result

Many businesses tend to doubt the effectiveness of digital advertising methods because of the delay time of seeing results. However, with PPC we can witness almost instant ad results that manifest through the jump in reach, more traffic coming towards our website, and more leads. 

When the increase in users is seen in our analysis, we conclude that PPC is one of the best methods that support users to take action regarding our offerings.

Targeting your audience

PPC advertising allows you to target your perfect audience with major precision, so no more shooting in the dark, because the whole process is exact. 

If you opt for a billboard for example, you risk showing your ad to a large amount of users who aren’t interested in what you have to offer – because how can you control who can see it? With PPC ads, the ability to show your ad to your target audience is guaranteed, so you’re always sure the right audience will see it.

Cost reduction

With PPC advertising you only pay for the results you get so the budget control is maximized. Having the right target audience set, and pay-per-click option you won’t waste your time and money to show your PPC ad to users who don’t care about your business. 

Along with the cost reduction, PPC offers you budget control therefore you are always informed about how much you’re spending on your ad. Plus, you can always adjust your initial budget, expand it, or decrease it based on the current PPC advertising performance.

PPC campaign can be tracked

Unlike other advertising methods, PPC advertising campaigns can always be tracked, monitored, and analyzed through platform consoles. 

Having this valuable data about how your ad is performing you can always improve your PPC strategy if you don’t like the results you’re getting. But if the PPC advertising campaign is going in the direction that you get the results you wanted – just keep going!

Are you looking for a digital agency in Dubai that can prepare you for a PPC strategy according to your business needs? Search no more, cause 11 Digital PPC experts are at your service ready to craft you a PPC strategy that will help you drive leads, increase sales, and attract your target audience.

4 stages of PPC advertising

PPC advertising strategies are happening in the following stages: 

Defining the audience

The first stage of creating a PPC advertising campaign is to set your target audience because this will affect the other 3 stages. Knowing that ROI and your target audience are connected you have to pay attention when you prepare the foundation of your PPC campaign. 

The more precisely you manage to define the audience you want your PPC ad to be shown the more likely you are to get the results you want, so start by defining their interests, behavior, and demographic information.

Choosing PPC platform

Once you have defined your audience, you can decide on which platform you want to launch your PPC ad. The most popular platforms for PPC advertising are:

• Google Ads Platform
• Facebook Ads (Meta Ads)
• LinkedIn Ads
• Microsoft Ads (Bing ads)
• Amazon Ads

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Based on your audience data and PPC ad platform you can create an advertising strategy that will be aligned to the results you want to achieve, as well as your budget. 

Not every platform is suitable for every business so make sure you choose the one on which your audience spends most of their time when they're searching for something.

Setting and launching the PPC campaign

The third stage refers to opening an account on some of the PPC ad platforms. In the setup phase, you can enter your audience data, add important ad information, and set your bid. Here you want to make sure your ad is offering something valuable, while it is interesting enough for the user to click. 

The good thing is that ads could be adjusted from their content to the budget so you don't have to worry if you don't succeed in making your ideal PPC on the first attempt. After you've set everything, it's time to launch your PPC ad, and it will shortly start to show up in your audience's digital space.

Track, monitor, and analyze

Once the PPC ad is launched you've come to the final stage of the PPC advertising process where you have to track, monitor, and analyze the ad's performance. Every ad platform has a built-in console where you can follow how your ad is going.

Final thoughts

PPC advertising is one of the best methods to share your brand voice in the digital world, and because of its precision, you won't have to worry about whether the right people will see your ad. 

Plus, you won't spend even a penny if no one clicks on your ad - so your main job should be to perform creative and catchy PPC ads that will attract users to click on them. 

Knowing that the PPC ad process is pretty straightforward, a lot of businesses opt for this type of advertising. In the end, you can always try doing it yourself or hire a professional PPC agency in Dubai that will execute the campaign for you.