Email marketing in Dubai: Best Practices To Succeed With Newsletter

Nowadays there's almost no internet user that doesn't have email. Moreover, besides social media, email is what users check out the most daily.

That's why email marketing in Dubai can be one of the best ways to expand your business efforts. Of course, in the business, no marketing movement doesn't require a strategy.

Along with a plan, there are more key factors you should pay attention to when starting email marketing in Dubai.

Stay until the end of this article, because we're about to explore email marketing in Dubai down to the smallest detail.

Why is email marketing in Dubai so effective?

Internet penetration in Dubai is 96.2%, and according to statistics, almost the entire population owns a smartphone. This brings us to the conclusion that Dubai has a tech-savvy audience that's practically glued to their digital gadgets!

With all of this information, we can see that Dubai has great potential for email marketing, as well as for targeting your audience with ease. With a population that nourishes a digital lifestyle, launching an email marketing campaign in Dubai will perfectly fit their digital habits.

Let’s explore why you should start email marketing in Dubai.

Targeting diverse population

With a multicultural population and a digital lifestyle, launching an email marketing campaign in Dubai will allow you to target a diverse audience. By targeting specific demographic nationalities, and interests you will get your email marketing content spread to the right people.

Read out your customers quickly

Time is everything, and email marketing in Dubai is the fastest way to reach out to your audience. Let's say you have some announcement to make, or you launched a new product and you want to let your customers know.

You could either put that news on your website and wait for users to see it or you can send them an email and inform customers about it. We will all agree that sending an email is the fastest and most efficient way to reach out to your audience.

You will see measurable results

Email marketing campaigns can be tracked, analyzed, and optimized according to your needs. With an in-depth report, you can get from your email campaign, you can always see whether your strategy is working or not.

With a clear image of how your campaign is performing, and optimization possibilities, you can always be able to improve your rates, click-throughs, and ultimately, your return on investment (ROI).

Email marketing complements your digital strategy

If you want to succeed online your business should be everywhere! Of course, we don’t talk about your brand coming out from the user’s fridge or spamming your audience.

We talk about an elegant digital presence that will regularly remind your customers about your presence. Therefore, email marketing strategy should be a consistent part of your main digital strategy.

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Email marketing in Dubai - Best practices

Just like every marketing campaign needs the right approach to get the best results, email marketing in Dubai has its best practices.

Let's jump to them right away!

Understand your market, audience, and finally, subscribers

We've mentioned that email marketing in Dubai is one of the best ways to attract your audience fast, but only if you know who you are going to target.

Here you want to avoid shooting in the dark, and before you even start your campaign you need to know what's your ideal customer. Going further, you need to know exactly what targeted group will benefit from your future newsletter.

Invest in email marketing content

...Which brings us to the next best email marketing practice - content. Creating, launching, and monitoring email campaign performance is a technical thing, but content is where all the magic happens.

The email marketing content depends on whether your subscribers will open and read your emails, or if they will unsubscribe from your list.

To conclude, email marketing content should be concise, engaging, and enriched with catchy titles and lines. Also, don't forget to include some visuals to make reading your email more interesting.

Don't forget CTA

Not including CTA in your emails is like you didn't even send them. When you're crafting content that's informing users about something, guiding them towards action, and then not highlighting what exactly you want them to do isn't good practice.

CTA's are essential in email marketing content, and you should make them undoubtedly refer to concrete action.

Track, optimize, and test your email campaign

Before you launch your email marketing campaign in Dubai, do some A/B testing, and see how the outcome looks, and weather is optimized for mobile screens.

Remember the percentage of mobile users in Dubai? The lack of email optimization for mobile screens is one of the main reasons why your subscribers will exit your email in the very first seconds.

Also, you want to track how your email campaign is performing, and adjust content and approach if you don't like the results.

Be consistent

If you want your users to notice your emails in the bunch of others they receive daily, make sure you're persistent in your newsletter campaign.

Among other practices we've mentioned, it's important to keep pushing those emails until you're satisfied with the email marketing effort.

Make a schedule of your emails, and set the right time and dates for email sending. You can always try some of the email marketing tools to automate this process.

Email marketing in Dubai hits different

Every digital marketing campaign has some benefits, but email marketing hits differently.

Why?

Well, there are several reasons, first, it's not an aggressive and loud marketing approach, you can reach your audience faster. Also, you can use a natural and more informal tone of talking to your audience, which can add an extra layer of building trust.

Trying the best email marketing practices in Dubai, while you stay unique to your brand voice and experiment with different strategies - is the best recipe.

Just stay consistent, and positive. In the end, try creating those with the following approach - write emails that you would be glad to read!